Snakes slither, cobras strike and boas squeeze have instilled dread in folks for millennia. But snakes additionally are objects of fascination — for their sly energy and a cunning born of a singular evolution. Bulgari has recognized the allure of snakes for 75 years, ever since creating its now iconic Serpenti jewelry in 1948.
Famously worn by Elizabeth Taylor — of whom Richard Burton as soon as remarked, "The solely word she knows in Italian is Bulgari"— the Italian luxurious house’s Serpenti collection made a glamorous appearance on the 2023 Oscars on March 12. Presenter Pedro Pascal wore two Serpenti rings, while Angela Bassett, Cara Delevingne and Phoebe Waller-Bridge all gleamed in excessive-jewelry Serpenti necklaces sparkling with diamonds and emeralds.
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Now through April 16, it’s attainable to see a complete trove of Serpenti jewelry in a single place at a special pop-up — the house’s first-ever in the U.S. — on Rodeo Drive in Beverly Hills. Visiting the store, which celebrates the 75th anniversary of the collection, provides a deep dive into the methods in which snakes have impressed innovation at Bulgari over a long time. Bulgari’s iconic Serpenti designs include every thing from the house’s flexible Tubogas bracelets — that twist across the wrist and have "a treasured head with eyes in rubies, emeralds or diamonds that conceal the dial," says Bulgari artistic director Lucia Silvestri — to the elevation of serpents to the realm of high jewelry, which started in 2012 with the introduction of Serpenti necklaces in diamonds.
On the pop-up, not only are there incomparable designs awaiting discovery — from excessive jewelry and wonderful jewelry to secret watches and leather-based items — but the displays also give perception into the inventive process, the craftmanship behind the glamour, progressive advertising campaigns over time, and a look at some of the iconic ladies who have been charmed by Serpenti together with everybody from legendary Vogue editor Diana Vreeland to current model star Zendaya.
The Euphoria Emmy Award-winner wore the Serpenti Hypnotic Emerald necklace to the Venice Movie Festival in 2021, a beautiful ninety three-carat emerald piece that was additionally featured in the Matthieu Menu-directed documentary Inside the Dream which screened on the Toronto Worldwide Film Festival. The doc informed the story of Bulgari and detailed the inventive process behind its jewelry collections, paying special attention to Serpenti and the Hypnotic Emerald necklace and how it came to be.
Says Silvestri of the magnetism of serpents, "The symbolism of this icon is indeed very powerful and fascinating and has its roots in very historic occasions. In mythology, for example, it was believed to own transformative and regenerative powers as well as healing ones due to its potential to shed its pores and skin. This fascinating metamorphosis, mixed with its seductive allure, makes it an icon that completely represents evolution, power, self-dedication in addition to an intrinsic elegant spirit and charisma."
Contained in the ephemeral store, additionally search for
パワーストーン アクセサリー a sculptural installation by Italian artist Davide Quayole that is impressed by serpent shapes and is deliberately left unfinished.
The Bulgari 75th anniversary Serpenti pop-up is positioned at 431 N. Rodeo Drive, Beverly Hills.